A rapper once asked does the fact that you have $300 jeans on mean you dream wrong? I don’t think so. Expensive jeans have become standard these days making men everywhere feel more dressed up in denim. It’s an exceptional piece in terms of pricing that seems disproportionately expensive to other pieces in our casual wardrobe. Sometimes, it can be stressful taking care of them. Personally, I’ve gone with the advice of washing denim close to never to keep them looking as they were on purchase. Airing them out is surprisingly effective as far as my nose can tell, but sometimes there’s a better solution out there if we were just educated on the matter. Oki-ni has come out with their tech-ni-cal guide to denim. It’s totally worth checking out for some education on how to wash your jeans, their construction, different denim finishes and a little history on the material.
Denim Guide from Oki-ni
Monday, March 23, 2009



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