Nike has always impressed me as a brand playing both ends of the market. They come out with shoes at the lowest price point that are sold internationally as well as dropping limited edition kicks for $300, which are still respected by sneakerheads around the world. I’m not sure how they’ve managed to dominate in both markets under the same logo, but they do it exceptionally well.

Check out the above video of a pretty badass Nike commercial directed by Carl Rinsch. Also check out these murdered out Jordan 1 Oestrich Editions that are coming out. Yes, they are made out of oestrich. They drop July 7th and you can grab them at RMK.