One of the coolest things Nike has come up with is the NIKEiD program where you get to customize your own kicks. You choose the shoe you want to work with, pick some fabrics, colours and your logo. The first time I walked into 22 Mercer Street I was disappointed when half of the shoes in the store weren’t for sale cause they were examples of what you could make in the NIKEiD program. At 22 Mercer Street you can book an appointment with a consultant and design your own shoes to be shipped to you (in the United States). For those not in New York, you can hit up NIKEiD online and now you can hit up your iPhone too.

What’s new with the iPhone App is PhotoiD. It lets you use photographs to colour up your kicks. You can take pictures on your phone or bring some shots out of the archives. The program takes the key colours from your photograph to create a starting colourway for you to work with. What’s also awesome is to get the kicks is only $10 more than retail.

Sidenote: Sorry the example is nasty to the max. All more agreeable colourways were already made.