There’s more to ACNE than meets the eye it seems. To start, the Swedish brand’s name actually stands for Ambition to Create Novel Expressions. ACNE Studios is legitimately a lifestyle brand that goes beyond fashion. They also venture into films, furniture design, architecture and their own publication. Intrigued?

Cool Hunting looked into the company further and reveals some of the details of the brand as well as the direction they’re headed. Check out their NY Retail Space as well as an interview with ACNE’s creative director here.