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New Balance – Europe Fall/Winter 2010


Wednesday, January 13, 2010

New Balance just seems to be getting better with time. With subtle shifts in their aesthetic, their upcoming Europe line is looking great. NewBalanceLive.com published an interview with the German Lifestyle Manager going over some of the influences for the new line.

“The sonic is a futuristic take on our signature classics. Environmentally friendly, beautifully executed, and deconstructed in design, this new collection takes the iconic 574 and the classic 410.”

You can even look legit with non-futuristic gym shoes. They also have a pretty sweet story to match.

My favourite is without a doubt the RC205. It´s a 90´s running shoe worn by Khalid Khannouchi and the Kenyan Team. The shoe number 205 is based on Khalid´s world record time 2:05. Due to the Maasai tribal on the heel the shoe brings a unique aesthetic to its functional design.”

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