The days of the dubious practice of never washing denim are potentially behind us. In the past, some denim enthusiasts refrained from washing their jeans in order to ensure a natural wearing-in of their pants and to prevent the loss of dye down the drain. A.P.C. has teamed up with Aesop on a fabric detergent with extracts of pettigrain, lemon and cedarwood for your fine fabrics.

Trust A.P.C. to put a William Blake quote on detergent. It is all about the details. I’m not sure if the quote is in reference to detergent strength or the idea of buying designer detergent. Either way, your clothes are gonna look crisp.