Moscot Eyewear has been around for generations in the Lower East Side of New York, but in recent years they’ve been getting a lot more attention in the fashion scene. The store sits on Orchard Street near East Asian kiosks and minutes away from exceptional retailers including ALIFE and In God We Trust.
The ground floor of the store is a clean showroom with white walls, glass cases and one scenester employee on staff doing nothing apparently productive. One floor up is where you want to be. The scene is in stark contrast to the first floor; cluttered display cases, old Italian opticians, and framed pictures of numerous celebrities in their Moscot moments fill the space.
Above are a few of the standout pieces from Moscot, the top one being our favourite: The heritage brand has taken their oldest Miltzen shape from the 1930s and revamped them in titanium. They’re a great piece if you want a bigger shape, but something distinctly different from the plastic standard.
Check out their Common Projects collaboration that brought them to the scenester forefront as well as a Complex special on the brand.
March 14th, 2010 at 12:50 pm
Moscot Eyewear is one of the best regraded traditional eyewear companies. A New York institution for over 90 years, the company history itself is a remarkable story, While their website offers a great international service, Japanese retailers now can offer customers the brands iconic frames, made famous by the likes of Woody Allen.If your not familar with Mascot, you should check out their site, giving the history of the company and more here.