One of the biggest driving forces of Handsome is the simple pursuit of living the dream. We constantly find our eyes setting on people doing what they love and taking risks in doing so. We also appreciate the many who have earned their dreams and among those is Jay-Z who sits as a source of inspiration.

Absolut teamed up with the hardworking man in a short film entitled NY-Z. Fifteen minutes of black and white shots will leave you a little more educated on Jay-Z, New York, business, art and inspiration.