SteadyGuy is a new online retailer that started in 2010. They’re exceptional in bringing smaller and unorthodox brands out for more of the world to see. Check out some of their current brands including Le Sucre, Joyrich, Orisue and Duke & Winston plus another you may recognize.

SteadyGuy realises the abundance of quality street wear out there by talented independent designers/labels and acts to link those who appreciate urban lifestyle infused fashion and such designers/labels. SteadyGuy aims to bring fashion that crosses the borders of street wear, art, design and creativity inspired by ideas stemming from Britain and Europe’s street culture.