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Interview: Style Salvage on Erik Schedin


Sunday, May 23, 2010

Style Salvage ran an interesting interview with Erik Schedin this week. Shedin is a man who seems to know exactly what he wants in the products of his every day life. As a result, he’s put together a short list of pieces he loves and produced whatever fell short of his standards. His retailing began with just three products: white sneakers, American Optical Frames and Pledge Furniture Wax. His line has grown slightly and caught the eye of some important buyers in London.

Now, you can check out his meticulously chosen line of goods in his online store or at Dover Street Market.

Here’s an excerpt. Head over to Style Salvage for the full interview.

SS: Could you talk us through your current range and how it has evolved …
Erik Schedin: I designed the sneakers in the beginning of 2004, they were first produced in one size only, 44, and released on my website in 2008. In the beginning I had three products, the sneakers, the American Optical frames and the Pledge furniture wax. The frames had previously been used by the Swedish army and when they where being phased out I got the opportunity to buy the remaining stock. The Pledge furniture wax is unfortunately not possible to get anymore either, they stopped producing it at the same time as I released my site and I think that I got some of the last bottles. It reflects a sense of perfection and pokes fun at me being such a control freak.

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